– This is one of the oldest and possibly the largest taxi companies in my city. They had a peculiar problem regarding their branding. There was a significant number of fake taxis bearing their name, but not being associated with “Delta” company in any way. They were undermining the image of the company among other things. In an effort to stop that, “Delta” was changing their branding several times over the years, but the impostors quickly copied and adopted to every new image.

The management recognized the need for uniformity within their brand, but also needed something that will be really difficult and expensive to copy.